In response to the shifting workplace landscape following the pandemic, Bruce Buchanan has orchestrated a unique approach to office attendance at Rokt that emphasizes the power of in-person collaboration. As the e-commerce technology firm’s co-founder and CEO, Buchanan champions a four-day office schedule that reinforces team unity while incorporating essential flexibility.
Rokt’s workplace strategy is based on the conviction that physical presence accelerates innovation and strengthens team bonds. This philosophy has contributed to the company’s remarkable 40% year-over-year growth rate. Under Bruce Buchanan’s direction, Rokt has crafted an office environment that nurtures collaboration through thoughtfully designed spaces, including stadium-style meeting areas and connected rooftop workspaces.
The company’s “Better Together” principle manifests throughout its operations. Shared daily catered lunches create natural networking opportunities, while strategically placed common areas encourage spontaneous interaction. Modern amenities, including dedicated spaces for nursing mothers, reflect Rokt’s commitment to an inclusive workplace culture.
The benefits structure at Rokt demonstrates a sophisticated understanding of work-life integration. Employees receive 20 paid time off days annually, with an innovative incentive offering five additional days to those who actively use their time off. The company’s holiday approach emphasizes cultural awareness, allowing team members to select 12 paid public holidays that align with their traditions.
A distinguishing feature of Rokt’s employment package is its progressive sabbatical program. The benefit begins at four weeks for five-year employees and extends to 12 weeks for decade-long team members. This graduated approach exemplifies the company’s investment in long-term employee satisfaction and retention.
While maintaining the core four-day office requirement, Bruce Buchanan’s leadership ensures flexibility through quarterly “Work from Anywhere” weeks and weekly remote day options. This framework successfully attracts professionals who value both collaborative environments and schedule adaptability.
Career development takes center stage through the LevelUp! Initiative, empowering team members to pursue external training aligned with their professional aspirations. Combined with continuous mentorship opportunities and immediate feedback channels, this focus on growth supports the company’s sustained expansion.
The Rokt Employee Experience Team enriches workplace culture through diverse social events and seasonal celebrations. These initiatives strengthen interpersonal connections and reinforce the collaborative atmosphere essential to the company’s continued success.
Comprehensive benefits extend beyond standard offerings, including various leave types, supporting employees through different life stages and circumstances. This holistic approach reflects Rokt’s understanding that professional excellence correlates with personal well-being.
The effectiveness of this hybrid model illustrates how traditional office presence can harmonize with contemporary workplace expectations. Under Buchanan’s guidance, Rokt has established an environment where in-person collaboration drives innovation while respecting individual needs for flexibility.
The success of this approach validates the company’s commitment to collective achievement, demonstrating that structured collaboration balanced with personal autonomy creates a thriving workplace culture. Through this strategic framework, Rokt continues to attract and retain high-achieving professionals who share its vision for collaborative success while maintaining its impressive trajectory in the competitive technology sector.
