According to a 2018 Small Business SEO: Investments and Benefits in 2018 report, it found that among 74% are investing in PPC services and advertising among the target audience of small businesses with more than 50 employees.
Many realize that it is a powerful marketing strategy that can generate businesses significant revenue. The best PPC firm can set up a campaign and attract visitors to a website. But how does PPC work?
PPC, or pay per click, is a model of internet marketing in which advertisers run ads on a paid advertising platform and pay a fee each time a user clicks the ad. It is an excellent way to direct targeted traffic to your website through relevant keywords.
PPC runs on different search platforms such as Google, Bing, Yahoo, etc. The trending form of PPC advertising is the search engine advertising. It permits advertisers to bid for ad placement in a sport engine’s sponsored link. As people are always searching for queries in such search engines, business owners can always ensure that they have an opportunity to make a sale.
If you work on the ppc properly, the fee is trivial as the value of the visit more than what advertisers pay for it. However, a lot goes into making a PPC campaign a success. It involves researching, selecting the right keywords, and arranging them into well-organized campaigns and ad groups to set up PPC landing pages optimized for conversions.
If you want to know how to run a successful PPC campaign to get more sales, read this infographic from Digital Marketing Agency.